It started with a tennis match
It was the South of France, the kind of afternoon where the air feels heavy and the light turns everything gold. Noah and Mads were “just playing for fun.” That lasted about five minutes. By the third set there were questionable line calls, sarcastic applause, and enough competitiveness to make the result stick. Noah lost. Mads still talks about it.
Somewhere between the serves and the shade breaks, the conversation drifted to what they wanted to make — objects that feel right in your hands, that you keep for years, that make the everyday a little calmer. By the time they left the court, AUNVE was already in motion. And yes, the match is still up for debate… at least according to Noah.
For centuries, white linens have represented refinement, calm, and cleanliness. From early Roman bathhouses to European households, the presence of white towels was a symbol of purity and hospitality. AUNVE continues that legacy with a modern, thoughtful approach to material and design.
The White Edition is rooted in this tradition, drawing inspiration from heritage while expressing it through a clean, quiet lens.
We choose white not for trend but for what it means. It carries clarity, softness, and a sense of peace. Each towel is crafted from high-density long-staple cotton with a soft matte finish, designed to avoid the artificial shine of commercial fabric. The result is a textured, lived-in feel that holds both comfort and intention.
This is not minimalism for aesthetics alone, but a commitment to timeless, essential quality.
The White Edition invites stillness into the everyday. With balanced tones, enduring structure, and a weight that feels considered, each towel is made to support ritual, not rush. White becomes more than a color — it becomes a foundation. A frame for the calm, quiet moments we believe matter most.
In a saturated world, it stands as a clear, honest reset.
Noah Karstens
CEO & Co-founder
Noah keeps the wheels turning. He makes sure vision, numbers, logistics, and timing all line up — and that emails actually get answered. With a background in business economics from Copenhagen Business School, he runs AUNVE like a finely balanced equation.
Calm under pressure, clear in decisions, and occasionally reminded by Mads about a certain tennis match in the South of France. Apparently, it’s “still up for debate.”
Mads Leif Hansen
Creative Director & Co-founder
Mads is the eye and the instinct behind AUNVE. He tweaks textures, studies light, and obsesses over details until they feel inevitable. With a background in creative direction and branding, he builds products that feel calm, balanced, and worth keeping.
Also the reigning champion of that tennis match in the South of France — and very happy to tell you about it.